A Film Campaign by HOCA Studio
A Film Fully Funded Through Social Media
The Approach: We are an Experimental Lab…and you are our Experiment.
The creator of the film didn’t have an adequate budget: we needed at least $6150. So we created a campaign. Every post, email, call to action, and video approached our audience in with the same idea: we are a lab. You are our experiment.
Brand Voice: eerie, simple, intelligent, omnipotent, enigmatic.
Logo Development
The film features an experimental lab that works with artificial intelligence. In fact, Echo Labs is the creator of the Caretaker: the clone version of you that acts as a caretaker for your family while you work.
The logo needed to suggest AI while providing a visual partner to the eerie, omnipotent, intelligent brand voice.
The Instagram: caretakers_shortfilm
The Kickstarter
Giving Our Audiences the Chance To Join Up…
After building engagement and a strong brand voice via social media, it was time to crowdfund. To do this, the enigmatic “Echo Labs” opened its doors to the public with the message: join up, be in on the secret, get exclusive clearance.
Kickstarter was the platform of choice. The tiers reflected our levels of Echo Labs exclusivity:
Echo Labs Intern
Alpha Tester
Beta Tester
Junior Designer
Senior Designer
Lab Technician
Hardware Engineer
Caretaker Prototype Engineer
A.I. Specialist
The Results: $7,408 Funded
